Classes

MEJO 591: Workroom FashionMash Experiential Marketing

Lifestyle products in today’s market rely on the unique experiences that reinforce their position in the marketplace. This course is a hands-on learning environment where students develop consumer interactions and engagements that build on the brand voice. Experiential creative ideas require mandatory participation by the consumer and the interaction must go beyond simply meeting a need. Experiential marketing unites a brand’s core marketing principles, creative advertising messages, design, and production needs into a moment that will surprise and delight.

MEJO 592: Workroom FashionMash Product Design

Experience the full breadth of the creative industry by merging the influences of advertising, culture, design, and entrepreneurship to bring a new product to life for the fashion/lifestyle industry. Delving into customer relationships and sales, students are also challenged to align their new product ideas with consumer trends. This course is ideal for those interested in adding industry-specific content to their portfolios, as it demonstrates the powerful influence lifestyle brands wield in other product categories.

 MEJO 572: Art Direction

Good design is obvious. Great design is transparent.

Art Direction is the marriage of art and design to strategy in the development of advertising creative ideas. Today’s advertising concepts are highly visual in nearly every medium. Art directors play a key role in pushing brands into a compelling and memorable place in the minds of consumers and is an essential component in the fashion and lifestyle industry. Developing a vision and learning how to work with other talented visual artists toward a common language builds brands. This course teaches the principles of design, layout, typography, photography, and illustration used to craft the look and feel of a brand.

MEJO 490: Workroom FashionMash Editorial

What does it mean to develop an editorial look? Visual editorial is a genre of photography and video focused on telling a story without words. The concepts are often outlandish and use clothing to focus on the narrative rather than wearability. Fashion curation, casting, makeup/hair, artmaking, set building, and unusual film techniques all work in concert in these powerful visual collaborations. In this class, you will explore what it takes to bring these conceptual moments to life.

Special Topics & Workshops

Each year the Workroom FashionMash program brings in talented professionals from across the industry to do immersive workshops. Many scheduled sessions take advantage of both the Workroom Space and the UNC Beam Maker Spaces to expand the capabilities of materials. The program also hosts Special Session classes and Special Topics panels each year with a focus on working in the industry.